The environment of the B2B sectors is increasingly complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry. 

This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry 1. Specificities of Industrial marketing 
* B2B clients: decision system, amount involved, purchasing criteria, and industry value chain
* The axes of differentiation in industry and B2B services
* The marketing approach applied to industry and B2B services

2. Analysis of B2B and B2C markets  
* The five sources of potential competition in B2B market
* Major changes in the environment
* The marketing monitoring: identifying the best sources of information

3. marketing strategies
* From analysis to strategy: SWOT
* Segmentation of industrial market and B2B services
* Choice of higher value markets: IAC method
* The strategic analysis models focused on B2B

4. Offers in markets operaitons
* The B2B marketing mix
* The concept of aggregate supply and related services.
* B2B profitability ratios

5. Innovation of sales & marketing 
* From the sale of goods in right to use: a new type of consumption
* Customer experience: a new field of differentiation
* The sources of innovation in the life cycle 

6. From marketing plan to business action plan 
* Milestones, process and tools 

【主要背景】
品牌營(yíng)銷、企業(yè)管理實(shí)戰(zhàn)顧問(wèn)、高級(jí)講師、培訓(xùn)專家
京麓書(shū)院特聘高級(jí)講師
天津《每日新報(bào)》中軒職場(chǎng)欄目特邀客座嘉賓
淘課網(wǎng)合作高級(jí)講師
天津前程投資管理咨詢、天津格致管理咨詢公司特聘講師
【職業(yè)經(jīng)歷】
亞洲資源新加坡投資中國(guó)夏宮酒業(yè)公司中國(guó)區(qū)市場(chǎng)總監(jiān)
英國(guó)COLART集團(tuán)中國(guó)區(qū)銷售總監(jiān)（英國(guó)倫敦本部Sales & Marketing總裁級(jí)別培訓(xùn)）
北大縱橫管理咨詢公司原第六事業(yè)部高級(jí)品牌及營(yíng)銷顧問(wèn)
天津前程投資管理咨詢公司顧問(wèn)總經(jīng)理、首席講師
【主講課程】
《PME職業(yè)管理英語(yǔ) 企業(yè)定制化課程》
《大客戶營(yíng)銷》
《打造狼性的銷售團(tuán)隊(duì)》
《品牌管理 定制化課程》
《創(chuàng)造杰出績(jī)效的教導(dǎo)》
《提升團(tuán)隊(duì)業(yè)績(jī)及凝聚力》